Dan Macharia is an experienced copywriter with over ten years of experience writing for both large and small companies all across the United States. When he is not writing, find him reading a book or outdoors playing lawn tennis, running or just walking and soaking in life.
Nothing is as intoxicating for a SaaS startup founder as those initial signs of traction. You have built an MVP, release[...]
If you’ve been following the PayKickstart blog, you’ve probably already heard about SaaS growth hacks and buyer perso[...]
It’d be nice if you could create a product that was the all in one solution for everyone and everything.
You’d be like the n[...]
Feature creep, just like the name implies, happens slowly and has far reaching consequences.
Most businesses start ou[...]
The 1990’s are no more. The days of simple shopping carts that allow for little more than checking out are over. If you sel[...]
Consumer spending is considered the backbone of the overall economy – in fact, Investopedia reports that up to 75% of GD[...]
In the not so distant past, a go to market strategy was optional for small business owners.
You could bring a product out a[...]
Conversion marketing will require a change of mindset for marketers in 2020. Below, we look at 14 points that you should [...]
Monetizing content on various platforms is not easy, even if you have made sure your content is unique and high-quality[...]
Customer acquisition cost is the amount you spend to attract new customers into your business. This number is so import[...]