Software-as-a-Service, often built by SaaS startup founders, has been a massive trend for the last 20 years or so. As …
Dan Macharia
May 14th, 2020
When we think of generating revenue we tend to have some solid plans in place. Marketing, targeted ads, specials and …
Ann Smarty
May 11th, 2020
Digital marketers provide more content than they can effectively market. According to a 2017 report by Accenture (pdf), marketing leaders …
Ann Smarty
May 7th, 2020
Did you know that shopping cart abandonment rates can reach as high as 80 percent? For whatever reason, people will …
Michael Harbone
April 13th, 2020
Nothing is as intoxicating for a SaaS startup founder as those initial signs of traction. You have built an MVP, …
Dan Macharia
March 27th, 2020
If you’ve been following the PayKickstart blog, you’ve probably already heard about SaaS growth hacks and buyer personas. Both concepts …
Michael Harbone
March 18th, 2020
It’d be nice if you could create a product that was the all in one solution for everyone and everything. …
Daniel Ndukwu
March 13th, 2020
Feature creep, just like the name implies, happens slowly and has far reaching consequences. Most businesses start out wanting to …
Daniel Ndukwu
March 11th, 2020
The 1990’s are no more. The days of simple shopping carts that allow for little more than checking out are …
Matt Callen
March 6th, 2020
Consumer spending is considered the backbone of the overall economy – in fact, Investopedia reports that up to 75% of …
Luke Fitzpatrick
March 2nd, 2020
In the not so distant past, a go to market strategy was optional for small business owners. You could bring …
Daniel Ndukwu
February 12th, 2020
Conversion marketing will require a change of mindset for marketers in 2020. Below, we look at 14 points that you …
Ronita Mohan
February 7th, 2020
