Four Common Subscription Management Challenges and How to Overcome Them

• May 23rd, 2023
• Read Time: 4 Mins
• Ann Smarty

The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]

Five Effective Churn-Saving Techniques

• April 26th, 2023
• Read Time: 4 Mins
• Ann Smarty

Churn is something any SaaS company will always keep fighting with.

Put simply, churn stands for losing existing payin[...]

7 Ways to Create and Optimize Your Customer Support Funnel

• May 5th, 2022
• Read Time: 7 Mins
• Julia Serdiuk

Every marketing-related post starts with “put your customer at the heart of your business,” and that’s for a reason. A 5[...]

Customer Success Emails Done Right

• February 24th, 2022
• Read Time: 5 Mins
• Ann Smarty

In SaaS marketing where customers’ journeys are actually never-ending (at least we wish they were), customer relatio[...]

What is Subscription Fatigue and How to Overcome It?

• January 10th, 2022
• Read Time: 5 Mins
• Ann Smarty

The biggest business and marketing trend of this decade is the exponential growth of subscription-based business mod[...]

5 Tips to Write Subscription Cancellation Emails for SaaS

• December 28th, 2021
• Read Time: 5 Mins
• Rochelle Williams

 It’s not over even when you think it is! Writing a subscription cancellation email might seem like bidding goodb[...]

12 Surefire Ways to Increase Your Customer Lifetime Value and Loyalty

• December 21st, 2021
• Read Time: 8 Mins
• Pui Mun Beh

At the heart of every business, be it offline or online, is its customers. Like it or not, businesses are nothing without [...]

As Complicated as It Gets: Looking Inside Your Customer’s Mindset

• December 14th, 2021
• Read Time: 7 Mins
• Jill Goodwin

“A satisfied customer is the best customer of all.”—Michael LeBoeuf (Business writer and strategist)

What are your cu[...]

Use Email Marketing to Engage Customers During Slow Months

• December 3rd, 2021
• Read Time: 5 Mins
• Ann Smarty

Every business has its slow months. What those months are can vary. For the average ecommerce store, the slowest period [...]

How to Increase the Value of SaaS Subscriptions Without Acquiring New Customers in 2021

• September 27th, 2021
• Read Time: 6 Mins
• Wesley Cherisien

SaaS subscriptions can sell like hotcakes, but customers may not go beyond the trial period. This is why it’s important [...]