Why Customer Retention is Key to Your Subscription Business Success

Marketing is usually measured by the number of new customers that were on-boarded.

But there’s a more important number [...]

The Impact of Customer Feedback on Subscription Management

Running a successful subscription business means creating an effective subscription management strategy which aim[...]

Four Common Subscription Management Challenges and How to Overcome Them

The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]

Five Effective Churn-Saving Techniques

Churn is something any SaaS company will always keep fighting with.

Put simply, churn stands for losing existing payin[...]

7 Ways to Create and Optimize Your Customer Support Funnel

Every marketing-related post starts with “put your customer at the heart of your business,” and that’s for a reason. A 5[...]

Customer Success Emails Done Right

In SaaS marketing where customers’ journeys are actually never-ending (at least we wish they were), customer relatio[...]

What is Subscription Fatigue and How to Overcome It?

The biggest business and marketing trend of this decade is the exponential growth of subscription-based business mod[...]

5 Tips to Write Subscription Cancellation Emails for SaaS

 It’s not over even when you think it is! Writing a subscription cancellation email might seem like bidding goodb[...]

12 Surefire Ways to Increase Your Customer Lifetime Value and Loyalty

At the heart of every business, be it offline or online, is its customers. Like it or not, businesses are nothing without [...]

As Complicated as It Gets: Looking Inside Your Customer’s Mindset

“A satisfied customer is the best customer of all.”—Michael LeBoeuf (Business writer and strategist)

What are your cu[...]