Four Common Subscription Management Challenges and How to Overcome Them

The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]

Five Effective Churn-Saving Techniques

Churn is something any SaaS company will always keep fighting with.

Put simply, churn stands for losing existing payin[...]

7 Ways to Create and Optimize Your Customer Support Funnel

Every marketing-related post starts with “put your customer at the heart of your business,” and that’s for a reason. A 5[...]

Customer Success Emails Done Right

In SaaS marketing where customers’ journeys are actually never-ending (at least we wish they were), customer relatio[...]

What is Subscription Fatigue and How to Overcome It?

The biggest business and marketing trend of this decade is the exponential growth of subscription-based business mod[...]

5 Tips to Write Subscription Cancellation Emails for SaaS

 It’s not over even when you think it is! Writing a subscription cancellation email might seem like bidding goodb[...]

12 Surefire Ways to Increase Your Customer Lifetime Value and Loyalty

At the heart of every business, be it offline or online, is its customers. Like it or not, businesses are nothing without [...]

As Complicated as It Gets: Looking Inside Your Customer’s Mindset

“A satisfied customer is the best customer of all.”—Michael LeBoeuf (Business writer and strategist)

What are your cu[...]

Use Email Marketing to Engage Customers During Slow Months

Every business has its slow months. What those months are can vary. For the average ecommerce store, the slowest period [...]

How to Increase the Value of SaaS Subscriptions Without Acquiring New Customers in 2021

SaaS subscriptions can sell like hotcakes, but customers may not go beyond the trial period. This is why it’s important [...]