How Your Value Proposition Can Affect a Customer’s Willingness to Pay

You can describe any business as an exchange of value (described by the value proposition) for money. When customers do [...]

How Does the Payment Processing Industry Work?

The payment processing industry powers the giant global online e-commerce market. In 2018, Statista estimated there [...]

6 Tips for the Founder of a New SaaS Startup, From the Founder of a SaaS Startup

Software-as-a-Service, often built by SaaS startup founders, has been a massive trend for the last 20 years or so. As mo[...]

The Product-Market Fit Guide for SaaS Startups

Nothing is as intoxicating for a SaaS startup founder as those initial signs of traction. You have built an MVP, release[...]

Handling Customer Upgrades and Downgrades Seamlessly Inside Your App

If you run a subscription business, you may choose to have different pricing tiers for different levels of your service[...]

Combine ClickFunnels With PayKickstart To Create the Ultimate Selling Machine

There’s no doubt that ClickFunnels is a great tool for streamlining and automating an online business. With tons of fea[...]

Annual vs. Monthly Subscription Billing (Or Both)?

Over the last ten years or so, subscription billing has become a major component of modern business. Pioneered by Softw[...]

What Makes the Best Affiliate Manager?

If you are looking for a replacement affiliate manager or your very first one, you have a great opportunity to start stro[...]

Payment Gateway vs. Payment Processor: What’s the Difference?

Whether you currently run an e-commerce business, or you are in the processes of setting up one, there are some things yo[...]

Click Funnels vs. Leadpages: All You Need to Know to Make a Smart Choice

Click Funnels and Leadpages are two popular marketing software platforms used for a wide variety of use cases. Each pla[...]