EFT Versus ACH Versus EDIs: What’s the Difference?

There are so many acronyms floating around that it can be difficult to keep them all straight. That’s especially true in the field of finance. Being a complex topic, finance is filled with technical jargon.  String together a bunch of technical terms and you suddenly have one big, unwieldy term on your hands like “Automated […]

How to Create a Credit Note for Tax Compliance

You’re almost certainly familiar with invoices. If you’ve ever paid any type of bill, be it for your phone, electricity, or whatever, you’ve paid an invoice. Likewise, if you’ve ever sent clients or customers a bill for products or services that you sold, you’ve issued an invoice.  Yet many people are less familiar with credit […]

Invoices and Credit Notes Explained

If you run or manage a small business, you’ve probably heard of invoices as nearly every business will have to issue and/or pay an invoice at some point. However, credit notes may be less familiar as they are less common. Still, credit notes are important for businesses big and small, and if you’re not familiar […]

Using Flash Sales to Turn Fence Sitters into Hungry Buyers

Did you know that shopping cart abandonment rates can reach as high as 80 percent? For whatever reason, people will often fall in love with a product, throw it their shopping cart, and then never act. For online retailers, this presents a major headache. Revenues and profits would improve tremendously if people would simply complete […]

How Paypal One Touch Increases Conversions

Paypal is one of the most popular payment solutions in the world, and is especially popular in the United States. These days, Americans actually keep more cash in their Paypal account than in their wallet. Nearly 60 percent of Americans had a Paypal account as of 2018, and 81 percent of Paypal’s customers prefer using […]

SaaS Growth Hacks to Generate Your Perfect Buyers Persona

If you’ve been following the PayKickstart blog, you’ve probably already heard about SaaS growth hacks and buyer personas. Both concepts are vital for SaaS companies. In this article, we’re going to meld the two concepts together to see how you can use hacking methods to better uncover your buyer personas. We’ll also consider how buyer […]

Complying With Visa’s CVV2 Mandate

If you’re a retailer in Canada, you need to make sure you’re following Visa’s CVV2 mandate. Visa is looking to crack down on fraudulent “Card Not Present” transactions in Canada and is now implementing the mandate to combat fraud. If you fail to follow the mandate, you could be liable for the fraudulent charges. “Card […]

The Dreaded “Your payment method was declined” and How to Reclaim that Lost Revenue

No one dreads “your payment is decline” more than a customer… except perhaps the business itself. If you run an ecommerce store, declined payments are just as big a problem for you as they are for the customer. Every time a payment is declined, you may end up losing a sale, and thus revenues.  More […]

Creating a Custom Checkout Solution Versus Using PayKickstart

Creating a Custom Checkout Solution Versus Using PayKickstart If you’re looking to add a checkout cart to your website, one of the first questions you need to ask is whether you should have a custom checkout solution built or should instead use something like PayKickstart that works right out of the box.   Which cart is […]

Product Photography How to Make Your Products Stand Out

One of the most important things you can do to increase conversion rates is to take high-quality product photos. There’s a reason major brands and large eCommerce stores invest a lot of money in professional photos. Fortunately, you don’t have to shell out a lot of money to take good photos. In this guide, I’ll […]