How Using Order Bumps Can Dramatically Impact Conversion Rates

The 1990’s are no more. The days of simple shopping carts that allow for little more than checking out are over. If you select a fully featured shopping cart like PayKickstart, your cart can become a powerful sales tool. One of our most powerful and popular features is our order bump tool. This tool can […]

Should You Use a One Page Checkout?

There’s a longstanding debate about whether or not you should use a one page checkout for your shopping cart. On the one hand, it presents everything for your shoppers up front. On the other hand, a long form may be daunting and increase the chances of abandonment. There are different schools of thought about the […]

5 Most Effective Ways to Split Test Your Funnel

Split testing, or A/B testing as it is often called, is one of the most effective ways to increase the performance of your various marketing campaigns and ultimately your entire sales funnel. You can run an A/B test to measure the performance of many different parts of your sales funnel, including your email campaigns, landing […]

The Easiest Way to Sell and Manage Customer License Keys for Software

By their nature, digital goods are easy to be shared and used by multiple people. If you have this type of product, sharing between multiple devices is probably a violation of your terms of service but most users don’t care. Naturally, you want to protect your products and receive fair value for them while making […]

Creating the Ultimate Email Nurture Sequence for Abandoned Customers

If you’ve been selling online for longer than a few days then you know one of the biggest challenges is abandoned customers. Some estimates put the number higher than 70%. Across the entire ecommerce industry, trillions are lost due to abandoned customers. While some abandoned carts can’t be recovered, the majority aren’t a lost cause. […]

SaaS Reports and Metrics to Track Religiously

If you want to succeed in the competitive jungle that is the World Wide Web, a sound data strategy built upon SaaS metrics is vital. These days, the best companies are data driven. They make decisions, at least partially, based on what their metrics tells them. By tracking SaaS metrics and finding key insights, leaders […]

The Great Debate: Credit Card vs. No Credit Card for SaaS Free Trials

The debate between SaaS free trials with a credit card and SaaS free trials without a credit card has many an entrepreneur scratching their heads. Which one will bring the best conversions? Which one should they pick? While there’s no straightforward answer, there are several factors that, when considered, can help give direction on which […]

Free Trial vs Freemium – Which One is Right for You?

The age old question, is a free trial or freemium best for you? Just like most things in this life, the answer depends on your circumstances, goals, and a bunch of other factors. I can’t answer whether or not you should choose freemium or free trial because your situation is unique. Instead, I can help […]

Is Your Checkout Page Flawless on Mobile Devices? Here’s How to Check

Did you know that a majority of web traffic now comes from mobile devices, such as smartphones and tablets? That’s right, more people now use their mobile devices to surf the web than personal computers. As such, it’s vital to have a mobile optimized website and checkout page. Unfortunately, shopping cart abandonment rates remain high. […]

Accepting Payment for Your Next Mac or Windows Desktop App

So you’ve developed an awesome new app or piece of software, fantastic! Now, you’ve got to start marketing and selling that software. As Software-as-a-Service (SaaS) providers ourselves, we know the software industry is intensively competitive. However, we’ve also found that hard work and sound strategies pay off.  With the right marketing and sales strategies, you […]