How to Convert Your Free Trial Users into Paying Customers

The Free Trial and Freemium models are effective growth methods for SaaS businesses across the web. But an additional e[...]

What Does Your Ecommerce Stack Look Like?

Choosing the tools you’ll use to power your business is an important decision. Things like price, functionality, inte[...]

What Hockey-Stick Growth Looks Like: Analysis of 600+ SaaS Businesses

After processing over 400M in sales and being in a unique position to look under the hood of 600+ SaaS businesses (who use [...]

How Your Value Proposition Can Affect a Customer’s Willingness to Pay

You can describe any business as an exchange of value (described by the value proposition) for money. When customers do [...]

6 Tips for the Founder of a New SaaS Startup, From the Founder of a SaaS Startup

Software-as-a-Service, often built by SaaS startup founders, has been a massive trend for the last 20 years or so. As mo[...]

How to Create an Effective Payment Recover Strategy

When we think of generating revenue we tend to have some solid plans in place. Marketing, targeted ads, specials and sal[...]

How to Use Derivative Products to Repurpose Content and Create a New Offer

Digital marketers provide more content than they can effectively market. According to a 2017 report by Accenture (pdf[...]

Using Flash Sales to Turn Fence Sitters into Hungry Buyers

Did you know that shopping cart abandonment rates can reach as high as 80 percent? For whatever reason, people will ofte[...]

The Power of Social Commerce: Social Selling Stats You Have To See To Believe!

We are well into 2020 and with that comes new strategies to take advantage of leads over the next twelve months. If there i[...]

The Product-Market Fit Guide for SaaS Startups

Nothing is as intoxicating for a SaaS startup founder as those initial signs of traction. You have built an MVP, release[...]