Ann Smarty is the co-founder of Smarty.Marketing, an SEO agency specialising in AEO/GEO, digital PR, and Reddit marketing. She is the former Editor-in-Chief of Search Engine Journal and a contributor to prominent search and social blogs, including Small Biz Trends and Mashable. Ann is also a frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
15 Tips to Improve Your SaaS Customer’s Checkout Experience
Ann SmartyWe have seen it a hundred times: a customer has gone through your website, picked out a few items, are just about to make th[...]
How to Convert Your Free Trial Users into Paying Customers
The Free Trial and Freemium models are effective growth methods for SaaS businesses across the web. But an additional e[...]
What Does Your Ecommerce Stack Look Like?
Daniel NdukwuChoosing the tools you’ll use to power your business is an important decision. Things like price, functionality, inte[...]
What Hockey-Stick Growth Looks Like: Analysis of 600+ SaaS Businesses
Mark ThompsonAfter processing over 400M in sales and being in a unique position to look under the hood of 600+ SaaS businesses (who use [...]
How Your Value Proposition Can Affect a Customer’s Willingness to Pay
Dan MachariaYou can describe any business as an exchange of value (described by the value proposition) for money. When customers do [...]
6 Tips for the Founder of a New SaaS Startup, From the Founder of a SaaS Startup
Software-as-a-Service, often built by SaaS startup founders, has been a massive trend for the last 20 years or so. As mo[...]
How to Create an Effective Payment Recover Strategy
When we think of generating revenue we tend to have some solid plans in place. Marketing, targeted ads, specials and sal[...]
How to Use Derivative Products to Repurpose Content and Create a New Offer
Digital marketers provide more content than they can effectively market. According to a 2017 report by Accenture (pdf[...]
Using Flash Sales to Turn Fence Sitters into Hungry Buyers
Michael HarboneDid you know that shopping cart abandonment rates can reach as high as 80 percent? For whatever reason, people will ofte[...]
The Power of Social Commerce: Social Selling Stats You Have To See To Believe!
We are well into 2020 and with that comes new strategies to take advantage of leads over the next twelve months. If there i[...]
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