Mark Thompson is the co-founder of PayKickstart a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce.
Mark has spent over a decade in the world of marketing and software, selling over $20+ million of his flagship training programs and software.
Let’s face it… Advertising is becoming more personalized and hyper-targeted than ever before. In order to have your marketing message resonate with your prospect or customer, you need to have the “right messaging” to the “right person” at the “right time”. This is why the Audience Builder from PayKickstart is so powerful. It allows business […]
After processing over 400M in sales and being in a unique position to look under the hood of 600+ SaaS businesses (who use PayKickstart), here’s what I learned separates those with hockey stick growth/scalability and those that just pitter along… First – I want to apologize as this is a bit of a RANT, but […]
Just about every company or business could benefit from an affiliate program. These programs allow you to expand your marketing resources without having to add staff or pay for ads. You can also turn your current customers and others into marketers, and ultimately product champions who advocate for and promote your goods and services. SaaS […]
No matter what your niche or the kind of products you sell, it’s safe to say that increasing the number of people who complete a purchase is important to you. Exit popups, when used correctly, can help you make that happen. Like many lead generation devices out there, people have mixed feelings about them. Some […]
While PayKickstart provides a wide variety of reporting, metrics and analytics – we realize that many online businesses want to dive into the nitty, gritty details. We realize that there are companies out there that focus solely on metrics and can deliver advanced reports for those who love numbers. It’s why we added a new […]
SaaS is a unique business model that comes with a lot of benefits as well as challenges. The MRR or ARR gives you the ability to easily forecast revenue growth or contraction and there are natural opportunities for revenue expansion. On the downside, when a customer stops buying from you, it’s more concrete. SaaS churn […]
At PayKickstart, we offer more than 50 native integrations with 3rd party services and applications. Unfortunately, with there being literally thousands of apps people use to help run their businesses, we simply cannot support native integrations with all of them. It’s the reason that we have partnered with Zapier. Zapier is an online automation tool […]
I’ve been shopping at ASOS for years. They send me an email for one deal or another at least once a week. I can’t lie, the emails get me to click through to the website and occasionally buy. ASOS gets more sales and repeat purchases from me but what about profitability? Discounting is a tricky […]
At PayKickstart, one thing we’ve discovered is that small features can go a long way towards increasing conversion rates and lowering shopping cart abandonment rates. For ecommerce stores and SaaS providers, conversion rates and shopping cart abandonment rates are very important. So if you can improve those metrics, you can improve your business prospects. Even […]