Why Usage Based Billing Will Be More Crucial Than Ever in 2021

• December 22nd, 2020
• Read Time: 4 Mins
• Ann Smarty

Picking the best-fitting billing model is crucial for your business success. It is also a choice that may be very hard to [...]

Six Payment Processing Trends that Will Shape SaaS Business

• December 8th, 2020
• Read Time: 5 Mins
• Ann Smarty

The last time I went to a convention I noticed something surprising. It used to be that there were only a couple of ways to a[...]

Personalized Marketing: How to Increase Conversions

• November 10th, 2020
• Read Time: 5 Mins
• Ann Smarty

Are you using targeted marketing in your business strategy? If not, you could be missing out on a lot of opportunities fo[...]

COVID-19 and What Subscription Businesses Should Do to Adapt

• November 1st, 2020
• Read Time: 5 Mins
• Ann Smarty

No one saw it coming but 2020 has turned out to be a year of a major economic disruption.

The coronavirus pandemic left mil[...]

How to Boost Your SaaS Platform Performance with Lifecycle Marketing

• October 20th, 2020
• Read Time: 5 Mins
• Ann Smarty

When it comes to marketing, we often talk about sales funnels, a visual representation of your customer’s journey thro[...]

Five Strategies for Identifying & Overcoming At-Risk Customers

• October 13th, 2020
• Read Time: 5 Mins
• Ann Smarty

Right now we live in a rather shaky global economy and for the first time that includes online businesses, alongside bri[...]

Use Email Marketing to Grow Your Subscription Customer Base

• September 22nd, 2020
• Read Time: 5 Mins
• Ann Smarty

Email marketing is an integral part of any subscription business as it is the only way to keep contact with your customer[...]

5 Hacks to Boost Free Trial Sign-ups

• September 15th, 2020
• Read Time: 5 Mins
• Ann Smarty

Unlike a freemium model that engages a customer for lifetime allowing them to utilize their free tools without ever bei[...]

Five Upselling Mistakes and How to Avoid Them

• September 8th, 2020
• Read Time: 5 Mins
• Ann Smarty

Upselling is one of the most effective ways to boost your business’s ROI without investing time and money into attracti[...]

How to Create a Lead Magnet That Actually Gets Leads?

• August 2nd, 2020
• Read Time: 10 Mins
• Ann Smarty

How to Create and Market a Lead Magnet

Lead generation is one of the most effective marketing tactics to build up revenue[...]