Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
Personalized Marketing: How to Increase Conversions
Ann SmartyAre you using targeted marketing in your business strategy? If not, you could be missing out on a lot of opportunities fo[...]
COVID-19 and What Subscription Businesses Should Do to Adapt
No one saw it coming but 2020 has turned out to be a year of a major economic disruption.
The coronavirus pandemic left mil[...]
How to Boost Your SaaS Platform Performance with Lifecycle Marketing
When it comes to marketing, we often talk about sales funnels, a visual representation of your customer’s journey thro[...]
Five Strategies for Identifying & Overcoming At-Risk Customers
Right now we live in a rather shaky global economy and for the first time that includes online businesses, alongside bri[...]
Use Email Marketing to Grow Your Subscription Customer Base
Email marketing is an integral part of any subscription business as it is the only way to keep contact with your customer[...]
5 Hacks to Boost Free Trial Sign-ups
Unlike a freemium model that engages a customer for lifetime allowing them to utilize their free tools without ever bei[...]
Five Upselling Mistakes and How to Avoid Them
Upselling is one of the most effective ways to boost your business’s ROI without investing time and money into attracti[...]
How to Create a Lead Magnet That Actually Gets Leads?
How to Create and Market a Lead Magnet
Lead generation is one of the most effective marketing tactics to build up revenue[...]
15 Tips to Improve Your SaaS Customer’s Checkout Experience
We have seen it a hundred times: a customer has gone through your website, picked out a few items, are just about to make th[...]
How to Convert Your Free Trial Users into Paying Customers
The Free Trial and Freemium models are effective growth methods for SaaS businesses across the web. But an additional e[...]
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