Why Usage Based Billing Will Be More Crucial Than Ever in 2021

Picking the best-fitting billing model is crucial for your business success. It is also a choice that may be very hard to [...]

Six Payment Processing Trends that Will Shape SaaS Business

The last time I went to a convention I noticed something surprising. It used to be that there were only a couple of ways to a[...]

Personalized Marketing: How to Increase Conversions

Are you using targeted marketing in your business strategy? If not, you could be missing out on a lot of opportunities fo[...]

COVID-19 and What Subscription Businesses Should Do to Adapt

No one saw it coming but 2020 has turned out to be a year of a major economic disruption.

The coronavirus pandemic left mil[...]

How to Boost Your SaaS Platform Performance with Lifecycle Marketing

When it comes to marketing, we often talk about sales funnels, a visual representation of your customer’s journey thro[...]

Five Strategies for Identifying & Overcoming At-Risk Customers

Right now we live in a rather shaky global economy and for the first time that includes online businesses, alongside bri[...]

Use Email Marketing to Grow Your Subscription Customer Base

Email marketing is an integral part of any subscription business as it is the only way to keep contact with your customer[...]

5 Hacks to Boost Free Trial Sign-ups

Unlike a freemium model that engages a customer for lifetime allowing them to utilize their free tools without ever bei[...]

Five Upselling Mistakes and How to Avoid Them

Upselling is one of the most effective ways to boost your business’s ROI without investing time and money into attracti[...]

How to Create a Lead Magnet That Actually Gets Leads?

How to Create and Market a Lead Magnet

Lead generation is one of the most effective marketing tactics to build up revenue[...]