Your sales funnel is the roadmap for turning visitors into buyers and then, hopefully, lifetime repeat customers.

If you’re just starting out, it may be hard to gauge what success means for your funnel. For veterans, you’ve already got a baseline to use as a springboard to success.

Whether you’re creating a new sales funnel or trying to improve your existing funnels, we bet that you can improve your sales from these funnels by at least 2-3x without increasing your traffic.

It makes logical sense that the more you put into your funnel, the more likely you are to squeeze more out. But lead generation and acquisition is an entirely different ballgame.

What we’re talking about here is making the most of the leads you already have.

If you can get more customers to buy more of your product, buy more upgrades and offers, and buy more often, then you stand to increase your sales.

If you’re:

• Frustrated with the tech side of your business
• Using any major email marketing platforms
• Thinking that you may not be using these tools to their best advantages
• Experience customer frustration with the checkout process
• Still unsure of how to get more customers through your funnel with bigger tickets

Then this is article is for you.

Here’s the good news: Remediating these issues is simple. The biggest and most successful businesses know that there’s really only 3 ways to grow a business.

1. Get more customers.
2. Get those customers to spend more money with your business.
3. Get those customers to continue to spend with you over and over again.

With point #1, there are a ton of ways to get more customers. From affiliates to referrals to advertising, there’s a bunch of outlets for marketing opportunities. But here’s the kicker:
The real benefit is in CONVERSION.

You need to convert more of the leads you get.

And that’s where your sales funnels go to work. Your sales funnels are the active gear in the machine that works to crank more of your leads over to purchases. So let’s dive right in to doing just that…

SALES FUNNEL DESIGN

The best funnels are the one that are the most simplistic in design.

By removing all of the noise, you get down to the meat of the matter and have a smooth transition to work your leads through.

Here’s one example of a standard product launch that we did (we’ll use EasyVSL):

• Step 1: Main Sales Page with direct response sales copy with two payment options
• Step 2: OTO Upsell #1 – One-time offer page (here, we offered an optional, highly-related Agency Upgrade)
• Step 3: OTO Upsell#2:  Graphics, Templates, Audio files Package which highly compliments the video creator software in our main offer.

Our secret here is that each upsell is not required in order to make the initial offer work well, but they enhance the original offer, providing a new solution to an existing problem that the customer may have had.

FINDING THE RIGHT PRICE

If you don’t offer a product at a certain price, then they’ll never be able to buy it. That might sound silly, but it’s absolutely true. The catch here is that you don’t know what the right price point might actually be.

We’ve found that there’s a balance between small investment vs large investment to cater to all fractions of people who are willing to buy at different price points. It’s something to think about.

To find this sweet spot, start off low, and if you have some products/programs at mid- to high-ticket, then you can build those into your funnel to generate more income.

The hook is what gets them into the sales funnel, then it’s the play into more product/your pitch. You want to put them into your autoresponder sequence, and the longer the sequence, the more opportunity you get to sell products to them. There will be a point in time where you continue to offer the same product over and over again.

At some point, you want to cut off that sequence, because sometimes they just don’t want that product. Then you’ll want to consider pushing them into a different funnel.

Keep in mind that you don’t want to put people through a whole autoresponder sequence if they’re already a customer. What you’re trying to do is get people to buy, so it’s pointless to beat the dead horse, so to speak, if they’re already a customer.

What’s important is that you don’t go from an extremely low price- point to an extremely high one. You’ll suffer in conversions, so make it a natural progression through your OTOs. If you go to a high price- point with your OTO, then maybe break it down into monthly payments so that it’s not so overwhelming.

The higher your PP, the better your sales tactics need to be. That means more education, more proof, more testimonials, and a longer education process. You may not want a backend for a mid- to high- ticket item. Just focus on selling that initial product and selling it well. Build smaller fees into the cost for these items.

THE SEQUENCE

To start, you’ll need to find your goal. Your goal should be for your customer to buy a product. Then, we start the sequence. Let’s take a look at one of our examples of a short sequence:

1. Send first email
2. Wait a day, send second email
3. Wait a day, send third email promoting your product. ‘Private offer for X’
4. Wait a day. If they purchased, then they’re done with the email sequence. If not, then they receive email 4, which is a different hook. You’ve already introduced the product, so now maybe push case studies for social proof.
5. This last email is the scarcity email. We’re hoping that a lot of people will purchase on this last day if they haven’t purchased now.

After they’ve completed this short sequence, we send them to another sequence.

So if they complete the sequence for one product, then we push them to a sequence for another one of our products.

SEQUENCING EXAMPLE:

Jared Schneider

Jared Schneider is CEO of PayKickstart and a serial entrepreneur. He is passionate about helping thousands of entrepreneurs and businesses grow through advice, automating payments and providing affiliate tools.

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