Michael Harbone is an experienced copywriter, writing professionally since 2017. He has written for multiple digital marketing companies gaining the reputation for writing engaging, concise articles one which received an award from Upcity.
Static Subscription Plans vs Elastic Pricing
These days, many companies focus on growing their monthly recurring revenues. This is especially true in the software [...]
Subscription vs One-Time Payments: Which is Best for you?
Daniel NdukwuOver the last few years, there’s been a fundamental shift in the way companies do business.
A decade ago, you could walk i[...]
Is Discounting a Good Thing? How to Effectively Discount a Product or Service
Jared SchneiderI’ve been shopping at ASOS for years.
They send me an email for one deal or another at least once a week.
I can’t lie, the ema[...]
Free Trial vs Freemium – Which One is Right for You?
Matt CallenThe age old question, is a free trial or freemium best for you?
Just like most things in this life, the answer depends on yo[...]
How to Properly Test Product Price Points
Setting the right price point is vital for any company but actually honing in on that right prices can be difficult. For b[...]
Annual vs. Monthly Subscription Billing (Or Both)?
Dan MachariaOver the last ten years or so, subscription billing has become a major component of modern business. Pioneered by Softw[...]
Net Dollar Retention Formula: How to Use It to Grow Your Business
I’ve said it before and I’ll say it again, the subscription economy is booming and many people are starting successful c[...]
How to Use Laddering to Find and Boost Customer Value
Laddering is a powerful technique that allows you to uncover what people actually value. When it comes to ecommerce, un[...]
Should I Charge a Setup Fee for My SaaS?
Most Software-as-a-Service (SaaS) providers don’t charge setups fees, at least not for basic setup. The reason is sim[...]
Odd-Even Pricing: Does it Work?
Odd-even pricing is one of the simplest tricks you can use to increase sales. This strategy is based on human psychology [...]
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