Daniel Ndukwu is a regular contributor to the PayKickstart blog. He has extensive experience with online businesses, conversion optimization, and subscription revenue models. When he’s not writing insightful content, he works with other entrepreneurs to help them grow their bottom line.
How Long Should my Free Trial Be?
Daniel NdukwuIt’s common practice to offer a free trial when you’re selling a subscription service. It’s so common that subscriptio[...]
How to Use Derivative Products to Repurpose Content and Create a New Offer
Ann SmartyDigital marketers provide more content than they can effectively market. According to a 2017 report by Accenture (pdf[...]
The Keys To Pricing Intelligently
Finding the right price for your products and services is essential. There are a lot of pricing methods you can choose fr[...]
Using Flash Sales to Turn Fence Sitters into Hungry Buyers
Michael HarboneDid you know that shopping cart abandonment rates can reach as high as 80 percent? For whatever reason, people will ofte[...]
6 Ways to Keep Your Customer Acquisition Cost Low
Customer acquisition cost is the amount you spend to attract new customers into your business. This number is so import[...]
What is Average Order Value and How it Impacts Your Bottom Line
Business is a numbers game. When you know your numbers, you’re in a better position to scale, acquire customers, and max[...]
The Pros and Cons How Offering a Payment Plan Impacts Sales
Should you offer a payment plan for your customers? Should you work with outside parties to offer payment plans? Some co[...]
A Customers Willingness to Pay: What Does it Mean for Your Business?
Basak SaricayirDid you know that you can make a rough guess about how much consumers would pay for your products? Willingness to pay is th[...]
Step-by-Step Guide to Conducting a Pricing Cohort Analysis
One of the most effective but often under-utilized strategies for marketing, pricing, and various other efforts is co[...]
Types of e-Commerce Business Models, Defined
Ecommerce is already one of the largest and also fastest growing industries in the world. In fact, ecommerce sales acco[...]
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