Author: Basak Saricayir
A Customers Willingness to Pay: What Does it Mean for Your Business?
Basak SaricayirDid you know that you can make a rough guess about how much consumers would pay for your products? Willingness to pay is the maximum amount of money a consumer would sacrifice in exchange for a product or service. On the other hand, willingness to accept is the minimum amount of money an individual, a […]
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