The 7 Sales Pipeline Stages Every Small Business Should Use

As sales are one of the vital functions of an organization, the entire sales process has to be meticulously planned, and [...]

Handling Customer Upgrades and Downgrades Seamlessly Inside Your App

If you run a subscription business, you may choose to have different pricing tiers for different levels of your service[...]

The Ultimate Abandoned Cart Email Template

Around 70% of shoppers typically abandon their shopping carts before completing the checkout process and – as v[...]

Creating the Ultimate Email Nurture Sequence for Abandoned Customers

If you’ve been selling online for longer than a few days then you know one of the biggest challenges is abandoned custome[...]

Creating a WOW Customer Service Experience

What’s more important, the customer service experience or the product?

There are different schools of thought.

Some p[...]

How to Consistently Convert Customers From Free to Paid

In most businesses, the goal is to convert customers from free to paid which is easy to say but much harder to do.

We live in [...]

The FlyWheel Effect: How Consistent Effort Transforms Your Business

Subscription businesses are unique. You work hard to get customers through the door but the majority of the value isn’t [...]

8 Dunning Email Templates for Inspiration

Failed payments contribute to churn, and we all know churn is bad for business.

Dunning emails serve as a reminder of the [...]

Net Dollar Retention Formula: How to Use It to Grow Your Business

I’ve said it before and I’ll say it again, the subscription economy is booming and many people are starting successful c[...]

9 Ways to Automate Customer Feedback Collection

No matter what type of business you run, customers will always have customer feedback regarding your business. This co[...]