Subscription growth hack (by PayKickstart)
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Around 70% of shoppers typically abandon their shopping carts before completing the checkout process and – as voice and mobile shopping continues to grow – this number is increasing continuously.
In fact, Oberlo has collected industry statistics around different cart abandonment rates in various industries:
You can recover many of those incomplete purchases with a good abandoned cart email.
An abandoned cart email is a reminder which is automatically sent to the customer who leaves a website after having added items to the shopping cart, but fails to complete the purchase process.
The purpose of these emails is to remind customers that they’ve left items in their cart and to try and convince them to come back to buy what they were obviously looking for.
It is pretty common to send two to three emails after a cart has been abandoned to attempt to win some of those shoppers back.
PayKickstart handles 100% of the cart abandonment sequence. Simply specify when exactly you want PayKickstart to retry the payment and the action to take after 3 failed attempts.
The pre-built and tested abandonment emails will be sent out after each failed attempt. Each template can be fully customized with dynamic customer and/or product information to hyper tailor each email.
Also, PayKickstart easily integrates with major email marketing providers including Mailchimp, Getresponse, ConvertKit and more email marketing tools.
Simply add your current automation marketing solution inside your PayKickstart Dashboard -> Integrations -> Email:
From there you can manage and segment your customers based on their interactions with the site, including leaving their cart without purchasing:
Once you have a separate segment for customers abandoning the site created, you can manually contact those customers through your email auto-responder or setup an automation campaign.
Make sure to use your business email address, or set up a matching supplementary domain name to send out those emails. Just never use any free email addresses to power your cart abandonment email sequence.
When implementing abandoned cart emails, a major challenge is that most ecommerce companies use the same or similar methods.
This means that it is becoming more and more challenging to stand out.
Hence many abandoned cart emails go unnoticed.
Getting a customer’s attention is critical if you want them to complete the purchase. Below are some ideas on what you can do to achieve that goal:
An abandoned cart email is no different from any other automated email you send to your customers:
There’s nothing more important in an email message than a subject line because it actually determines whether your email will ever be seen or not.
There’s no magic bullet to creating an attention-grabbing email subject that will attract a click, so you may want to spend some time experimenting. One of the most eye-catching abandoned cart emails I’ve personally received was that was that had the following in the subject:
SOLD OUT – This could happen to you!
We all know that there are countless scams around the web and most of us have at least a few stories to share on how we or someone we know lost money when purchasing something that was never delivered.
With so many scams online consumers are getting more wary and careful, especially when shopping from a new brand. Personally, that’s my top reason to abandon a shopping cart: I start questioning the site security and trustworthiness.
Social proof is a great way to convert skeptical buyers and first-time visitors:
Abandoned cart emails often list all the products still in the shopping cart including the product name, the image and the price. If you also add how many reviews the product has, and show the average rating, you will make your email much more compelling.
So with all the above in mind, here’s your ultimate abandoned cart email template, i.e. a slightly modified Amazon email:
At the end of the day, your success depends on your creativity, so keep testing and experimenting.
Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzzRead More About Ann Smarty