What is Captive Product Pricing?

• July 12th, 2019
• Read Time: 5 Mins
• Michael Harbone

Captive product pricing is one of the most effective ways for ecommerce stores and SaaS providers to increase revenues[...]

Prestige Pricing: Definition and Examples

• July 5th, 2019
• Read Time: 4 Mins
• Michael Harbone

Far too often competitive markets feel like a race to the bottom. Simple economics states that consumers will always pi[...]

Is Penetration Pricing the Right Pricing Model for your Business?

• July 2nd, 2019
• Read Time: 4 Mins
• Daniel Ndukwu

There are countless ways to price your products.

You may have seen companies with a product that’s priced lower than any[...]

Competition Based Pricing for SaaS, What to Take Into Consideration

• June 27th, 2019
• Read Time: 5 Mins
• Michael Harbone

Did you know that a mere 1 percent improvement in price optimization can boost profits by 11.1 percent, on average? Few t[...]

How Price Elasticity Can Guide Your Pricing Strategy

• May 21st, 2019
• Read Time: 5 Mins
• Jared Schneider

Your pricing strategy will play a big role in determining the success or failure of your company. If your prices are too e[...]

Using Price Intelligently to Dial in the Right Pricing

• May 9th, 2019
• Read Time: 5 Mins
• Michael Harbone

How much should you charge for your product or software? This turned out to be one of the toughest questions for the PayKi[...]

Tiered Pricing vs Volume Pricing, Which Model is Better?

• April 19th, 2019
• Read Time: 4 Mins
• Daniel Ndukwu

Tiered pricing and volume pricing are a bit more complex than standard pricing because the more someone buys the more th[...]

Bundle Pricing Strategies That Work (plus Examples)

• April 18th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

There are countless ways to price products and services. It depends on a number of factors like positioning in the marke[...]

How to Price Your Product in Three Easy Steps

• April 15th, 2019
• Read Time: 6 Mins
• Dan Macharia

How to price your product is the single most important exercise you can undertake in your business. Whether you are sell[...]

Does the “Freemium Model” Still Work?

• April 9th, 2019
• Read Time: 6 Mins
• Don Sturgill

The concept behind the freemium model is simple:

You rapidly build your subscription base by giving your service away f[...]