SaaS Reports and Metrics to Track Religiously

If you want to succeed in the competitive jungle that is the World Wide Web, a sound data strategy built upon SaaS metrics [...]

Free Trial vs Freemium – Which One is Right for You?

The age old question, is a free trial or freemium best for you?

Just like most things in this life, the answer depends on yo[...]

14 Tips for Fixing Your Broken Sales Funnel

Your sales funnel might be broken and you may not even realize it! If you’re not seeing the results you had hoped to see, it [...]

Net Dollar Retention Formula: How to Use It to Grow Your Business

I’ve said it before and I’ll say it again, the subscription economy is booming and many people are starting successful c[...]

Why Addressing Delinquent Churn Should Be Priority #1

As a subscription business, you know churn will hurt your bottom line over time more than anything else.

We rigorously t[...]

Why Lead Velocity Rates Are the Best Indicator for Future Growth

The SaaS business model centers around recurring revenue. Once you have secured a happy customer who has a need for your [...]

Customer Acquisition Costs: How to Measure and 5 Ways to Reduce CAC

Customer acquisition cost (CAC) is one of the must know metrics in your business. It doesn’t matter if you’re selling je[...]

What is ARPU and How do you Calculate it?

ARPU is a metric used by subscription businesses and non-subscription businesses alike. It helps them understand how [...]

How Price Elasticity Can Guide Your Pricing Strategy

Your pricing strategy will play a big role in determining the success or failure of your company. If your prices are too e[...]

SaaS Revenue Recognition: How to do it Right

In your personal life, accounting is easy. You get a check and record it as income.

SaaS revenue recognition is a lot more [...]