SaaS Reports and Metrics to Track Religiously

• October 7th, 2019
• Read Time: 5 Mins
• Matt Callen

If you want to succeed in the competitive jungle that is the World Wide Web, a sound data strategy built upon SaaS metrics [...]

Free Trial vs Freemium – Which One is Right for You?

• September 11th, 2019
• Read Time: 5 Mins
• Matt Callen

The age old question, is a free trial or freemium best for you?

Just like most things in this life, the answer depends on yo[...]

14 Tips for Fixing Your Broken Sales Funnel

• September 5th, 2019
• Read Time: 5 Mins
• Jared Schneider

Your sales funnel might be broken and you may not even realize it! If you’re not seeing the results you had hoped to see, it [...]

Net Dollar Retention Formula: How to Use It to Grow Your Business

• August 5th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

I’ve said it before and I’ll say it again, the subscription economy is booming and many people are starting successful c[...]

Why Addressing Delinquent Churn Should Be Priority #1

• July 18th, 2019
• Read Time: 4 Mins
• Jared Schneider

As a subscription business, you know churn will hurt your bottom line over time more than anything else.

We rigorously t[...]

Why Lead Velocity Rates Are the Best Indicator for Future Growth

• June 21st, 2019
• Read Time: 5 Mins
• Michael Harbone

The SaaS business model centers around recurring revenue. Once you have secured a happy customer who has a need for your [...]

Customer Acquisition Costs: How to Measure and 5 Ways to Reduce CAC

• May 24th, 2019
• Read Time: 4 Mins
• Daniel Ndukwu

Customer acquisition cost (CAC) is one of the must know metrics in your business. It doesn’t matter if you’re selling je[...]

What is ARPU and How do you Calculate it?

• May 23rd, 2019
• Read Time: 4 Mins
• Daniel Ndukwu

ARPU is a metric used by subscription businesses and non-subscription businesses alike. It helps them understand how [...]

How Price Elasticity Can Guide Your Pricing Strategy

• May 21st, 2019
• Read Time: 5 Mins
• Jared Schneider

Your pricing strategy will play a big role in determining the success or failure of your company. If your prices are too e[...]

SaaS Revenue Recognition: How to do it Right

• May 13th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

In your personal life, accounting is easy. You get a check and record it as income.

SaaS revenue recognition is a lot more [...]