Author: Michael Harbone

Static Subscription Plans vs Elastic Pricing

These days, many companies focus on growing their monthly recurring revenues. This is especially true in the software development field. Rather than selling one-off installations, many developers now focus on providing Software-as-a-Service. This way, instead of receiving a single one-off payment, the software provider can receive steady, reliable subscription income. However, two competing payment models […]

Top Ecommerce Podcasts You Want to Subscribe To

Listening to Podcasts is a great way to stay informed. Not only are they packed with information but you can listen to them while you’re out taking a walk, driving to work, or relaxing on the couch. For many people, podcasts are more convenient than books and videos. Fortunately, there are tons of great ecommerce […]

Top Ecommerce Events to Attend and Networking Tips

If you want to succeed in the e-commerce space (or just about any industry, for that matter), networking can go a long way. Through networking, you might find customers, mentors, investors, partners, and more. Fortunately, there are several great e-commerce events held across the world each year. It’d be smart to start putting some of […]

The Best Ecommerce Books to Read ASAP

Knowledge is power. That saying gets tossed around perhaps a bit too often, but at the end of the day, it’s true. Knowledge can go a long way in determining how successful you and your company are. Quite simply, if you know your stuff and understand your industry, you stand a better chance of surviving […]

How to Sell More Event Tickets Online with PayKickstart

Unless you’re an A-List band or similar celebrity, event marketing can be quite challenging.  Many people simply don’t want to change their routines and even if they’re interested in your event, they may not want to get off the couch. This makes selling event tickets online a bit tricky, but in this article we’ll offer […]

Why Using a WordPress-Powered Shopping Cart is a Bad Idea

WordPress is one of the most popular content management solutions (CMSs) in the world. In fact, WordPress now accounts for roughly 61 percent of CMS market share. Shopify, on the other hand, accounts for just 2.8 percent. (Keep in mind, many websites have no CMS.) WordPress is the most popular CMS in the world. So […]

How to Properly Test Product Price Points

Setting the right price point is vital for any company but actually honing in on that right prices can be difficult. For both ecommerce stores and SaaS providers, however, putting together an effective pricing strategy is all but a must. Easier said than done, but I’ll help you get started. Be warned, there are serious […]

Are Your Shopify Apps & Plugins Costs Starting to Add Up

Shopify is one of the more popular online shopping cart and ecommerce solutions. Shopify makes it pretty easy to set up an online commerce store. However, their platform can get quite costly. This is especially true if you use paid apps and plugins. If your Shopify apps and plugin costs are getting quite high, you […]

When is the Best Time to Scale a SaaS Company?

One of the most important decisions any SaaS provider will have to make is when to scale. Your SaaS company will move through several phases in its lifecycle and at some point, your startup is no longer a startup. However, it’s estimated that as many as 70 percent of startups fail due to premature scaling. […]

Is Becoming an Amazon Affiliate Even Worth It?

Amazon is one of the largest retailers in the world and dominates the online retail market in the United States. Amazon also has a huge presence in other countries, including Japan, Germany, the United Kingdom, Canada, and more. When it comes to brand recognition, market capitalization, and everything else, Amazon is usually at or near […]