Ann Smarty is the co-founder of Smarty.Marketing, an SEO agency specialising in AEO/GEO, digital PR, and Reddit marketing. She is the former Editor-in-Chief of Search Engine Journal and a contributor to prominent search and social blogs, including Small Biz Trends and Mashable. Ann is also a frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
15 Tips to Improve Your SaaS Customer’s Checkout Experience
Ann SmartyWe have seen it a hundred times: a customer has gone through your website, picked out a few items, are just about to make th[...]
How to Convert Your Free Trial Users into Paying Customers
The Free Trial and Freemium models are effective growth methods for SaaS businesses across the web. But an additional e[...]
How to Structure an Effective SaaS Customer Support
Software as a Service (SaaS) is a unique business model that has been hitting its stride in the past decade. It is the past [...]
The Buying Psychology of a Customer at Checkout
There is one single statistic that manages to successfully change the way I thought about the purchasing power of my con[...]
How to Reduce Shopping Cart Abandonment
There have been multiple studies on cart abandonment rates with one thing in common: They all agree that the majority of [...]
9 Tactics for Email Automation to Increase Your ROI
There are fewer elements to running a business that are as important as managing your ROI. What you spend has to be less th[...]
How to Create an Effective Payment Recover Strategy
When we think of generating revenue we tend to have some solid plans in place. Marketing, targeted ads, specials and sal[...]
How to Use Derivative Products to Repurpose Content and Create a New Offer
Digital marketers provide more content than they can effectively market. According to a 2017 report by Accenture (pdf[...]
The Power of Social Commerce: Social Selling Stats You Have To See To Believe!
We are well into 2020 and with that comes new strategies to take advantage of leads over the next twelve months. If there i[...]
Boost Your Conversions by Adding Countdown Timers to Your Checkout Page
Shopping tricks are nothing new. We have all heard of how grocery stores improve sales by putting special items at the fr[...]
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