Is Discounting a Good Thing? How to Effectively Discount a Product or Service

• September 30th, 2019
• Read Time: 4 Mins
• Jared Schneider

I’ve been shopping at ASOS for years.

They send me an email for one deal or another at least once a week.

I can’t lie, the ema[...]

Creating a WOW Customer Service Experience

• September 27th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

What’s more important, the customer service experience or the product?

There are different schools of thought.

Some p[...]

The Art of Selling, Without Selling

• September 25th, 2019
• Read Time: 6 Mins
• Ann Smarty

Sales strategy has changed dramatically over the years. As the online consumer is getting more overwhelmed with the gr[...]

The Great Debate: Credit Card vs. No Credit Card for SaaS Free Trials

• September 23rd, 2019
• Read Time: 5 Mins
• Matt Callen

The debate between SaaS free trials with a credit card and SaaS free trials without a credit card has many an entrepreneu[...]

How to Sell More Event Tickets Online with PayKickstart

• September 20th, 2019
• Read Time: 5 Mins
• Michael Harbone

Unless you’re an A-List band or similar celebrity, event marketing can be quite challenging.  Many people simpl[...]

Why Using a WordPress-Powered Shopping Cart is a Bad Idea

• September 16th, 2019
• Read Time: 5 Mins
• Michael Harbone

WordPress is one of the most popular content management solutions (CMSs) in the world. In fact, WordPress now accounts [...]

How to Boost Conversions by 30% with Auto-Address Complete

• September 13th, 2019
• Read Time: 5 Mins
• Jared Schneider

At PayKickstart, one thing we’ve discovered is that small features can go a long way towards increasing conversion rat[...]

Free Trial vs Freemium – Which One is Right for You?

• September 11th, 2019
• Read Time: 5 Mins
• Matt Callen

The age old question, is a free trial or freemium best for you?

Just like most things in this life, the answer depends on yo[...]

How to Consistently Convert Customers From Free to Paid

• September 9th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

In most businesses, the goal is to convert customers from free to paid which is easy to say but much harder to do.

We live in [...]

The Art of Creating & Building Customer Loyalty

• September 6th, 2019
• Read Time: 5 Mins
• Daniel Ndukwu

Customer loyalty is what keeps you in business.

There are times, no matter how good things are going now, when acquisiti[...]