Free Affiliate Tracker Template: Keep Track of Your Affiliate Marketing

  • Written By:
    Ann Smarty
  • Published On:
    March 13th, 2023
  • Read Time:
    4 Mins
  • Category:

Affiliate marketing is a great way to generate more sales and brand awareness.

It is not easy to manage though because it has quite a few on-going relationship management and payment processing tasks involved.

The first step to setting up an effective affiliate marketing program is coming up with a reliable well to get organized. This is where an affiliate tracker template may come quite in handy.

What is Affiliate Marketing?

Affiliate marketing is a form of marketing where affiliates earn a commission for every click, registration, or purchase they bring to a merchant’s website. By using this arrangement, brands can delegate some of their sales responsibilities to others (usually content creators and/or social media influencers).

In affiliate marketing affiliates are rewarded for every sale or lead they bring to the merchant’s site through a unique URL

Affiliate marketing is beneficial to both the sides involved: 

  • For publishers and creators, it is a great way to monetize content and make extra income;
  • For businesses, onboarding smart affiliates means creating a new effective marketing channel that does not depend on any recurring investment (unlike ads) or algorithm whims (unlike SEO).

And yet, affiliate marketing can get quite overwhelming and even cause burnout because you have to deal with a lot of companies or influencers on a daily basis.

Here’s how to get organized:

Free Affiliate Tracker Template for Businesses: Keep Track of Your Affiliates

If you are a business looking to onboard affiliates to generate sales for you, start by getting organized. Keep a detailed record of all the influencers you are planning to invite, those who you already onboarded and those that may need a follow up.

It is also a good idea to keep track of the following details, for each of your affiliates:

  • Affiliate name
  • Contact details
  • Their site URL
  • Social media channels (Instagram, Twitter, TikTok
  • Status (Onboarded, contacted, interested, etc.)
  • Commission (Or other terms we agreed to work on)
  • XX sales made

You can easily make yourself a copy of this free affiliate tracker template here:

This free affiliate tracker template helps you keep your affiliates organized. To make yourself a copy, go to File -> Make a Copy

Depending on your affiliate program, there are more details you may choose to include, for example:

  • Consolidate information about your affiliates into a single spreadsheet and keep track of their revenue within a specific period. 
  • Record commission rates for each affiliate and calculate their commissions based on their revenue during that period. 
  • Note the payment due date for each affiliate and monitor the payment status (whether completed or pending) for each one. 
  • Include any relevant notes in the affiliate details. Indicate the month and year for which the revenue and commission details are being recorded.

Free Affiliate Tracker Template for Creators: Keep Track of Your Affiliate Programs

If you are an affiliate looking to keep track of all the programs you joined or are planning to join, getting organized is also essential. Using Excel or Google Spreadsheet, you may want to record the following details:

  • Name of the brand and a link to its affiliate program (Your affiliate dashboard)
  • What they are paying for (leads, sales, free trials, etc.) and the commission
  • Status (Are you approved for it? Are you still planning to join? Are you waiting for them to respond?)
  • Your notes (For example, it is a good idea to put your own pages where you plan to promote that product).

Here’s a quick way to create this tracker and start filling it with details:

To make yourself a copy, go to File -> Make a Copy

Going forward

Using spreadsheets is fine unless you are planning to make a serious income with affiliate marketing. Once your affiliate-driven business starts growing, spreadsheets won’t be able to handle it. Entering data manually will soon become too time consuming, so it may be a good idea to adopt a more scaled and effective approach.

Therefore using an affiliate management platform is a much smarter idea. 

PayKickstart is an affiliate marketing software that comes with great affiliate management features, including a detailed dashboard and email marketing automation. PayKickstart can effectively run affiliate management programs for businesses selling digital or physical products, as well as SaaS companies.

For businesses, PayKickstart affiliate management solutions make it easy for you:

  • Manage (approve / deny) applications from perspective affiliates
  • Track sales and leads to identify and attract best affiliates
  • Access powerful and customized reporting
  • Get access to relationship management features, including automated affiliate bonus delivery and affiliate contest management, etc.
PayKickstart makes affiliate management easier

PayKickstart makes any affiliate marketing program much better organized and easier to manage. With its handy dashboard you won’t need any other affiliate trackers in place because you will already have an overview of all your affiliates, their progress, ratings, and more.

For affiliates, PayKickstart:

Apart from that, you can also access specific details of each brand you are working with. This includes their contact details, policies, and more.

Using PayKickstart’s affiliate tracking dashboard, you can maximize the benefit from your affiliate marketing strategy with minimum effort.


Affiliate marketing is a good way for businesses to boost sales. However, in order for affiliate marketing to be effective, it needs to be well-organized.

Affiliate marketing involves multiple pieces, including outreach, monitoring, relationship management, payout processing, and more.

Merchants need to clearly communicate their marketing objectives and expectations to the affiliates, while affiliates need to understand the products they are promoting and the target audience. By having a well-organized system in place, businesses can avoid miscommunication and ensure that everyone is working towards the same goal.

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Ann Smarty

Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz

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