Subscription growth hack (by PayKickstart)
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Affiliate marketing is a great way to promote your product and build brand awareness.
For subscription-based products, it can be even more effective than for traditional businesses because your affiliates are able to build recurring revenue by promoting your brand.
Here’s how to create an effective affiliate program to boost your subscription sales:
90% of your affiliate program success relies on the platform which is going to run it. Affiliate software is going to take care of key components of your program:
PayKickstart is a multi-feature shopping cart and affiliate marketing software to set up your subscription business affiliate program. PayKickstart affiliate management solutions include:
There’s also an ability to set up affiliate contests to encourage your partners to sell more in exchange for better commissions or a prize. Embed the Affiliate Contest Widget onto any webpage, and all contest stats will be automatically updated and displayed beautifully and dynamically for you without you ever having to calculate sales totals and manually creating leaderboard updates.
PayKickstart supports multiple payment methods (including credit cards, PayPal, digital wallets, and bank transfers) and multiple currencies (with automated currency conversion).
Moreover, PayKickstart affiliate management solution is included in its shopping cart software, so there’s no additional or complicated integration required.
Just because you are paying referral commissions to your affiliates, it doesn’t mean they should be left alone. There are lots of affiliate programs to choose from, so you need your affiliates to be really excited about your product to be able to promote it effectively. They need to be your true brand advocates.
There are several key steps in turning affiliates into brand advocates:
Here are a few ideas for keeping your affiliates excited about your product:
Affiliate platforms will help lots of great affiliates discover and join your platform. But the best affiliates will be those you onboard yourself. Think of that this way: Talented and successful people are never looking for jobs. They tend to be too busy as they are. Likewise, successful affiliates are generating income from their current programs. They already have their favorite products they know and like selling.
These people know how to sell, they have built an engaged audience and they know what their audience needs. Affiliates like these can boost your sales by hundreds and thousands. These are the people you want to onboard and get them excited about your product:
Affiliate marketing is a powerful strategy to promote products and enhance brand recognition. For subscription-based businesses, it can be particularly advantageous due to the potential for affiliates to generate recurring revenue.
To make your subscription business affiliate platform more effective:
By implementing these strategies, you can create a robust affiliate program that enhances your subscription sales and leverages the power of affiliates to promote your brand effectively.
Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzzRead More About Ann Smarty