SaaS KPIs, Reports & Metrics to Track Religiously

If you’re new to the SaaS game, figuring out which metrics and reports to pay attention to can be overwhelming.

It’s easy [...]

What is CAC and How Do You Calculate it?

CAC is a term that represents a metric that has an impact on every other aspect of your business. It affects:

  • Budgets
  • Prof
[...]

The Best Ways to Boost SaaS ACV​ and Bend the Sales Curve​

Your SaaS ACV (annual contract value) is one of those metrics that determines how other parts of your business operate. [...]

What Is Net Negative Churn for SaaS?

What is net negative churn and is it good for your SaaS business? To answer this question, let’s first look at the definit[...]

What is Deferred Revenue and How do You Track it?

There are many things to take into consideration when you’re accounting for revenue that enters your business. With th[...]

What is MRR and How do you Calculate it?

Monthly Recurring Revenue (usually referred to as MRR) is one of the most important metrics in a subscription business[...]

5 Ways Focusing on Recurring Payments Boosts Customer Lifetime Transaction Value

Major companies like Microsoft and Adobe are shifting from a fixed payments model to a recurring payments model. Even s[...]

What is CLTV? And How to Calculate it in Your Online Business

CLTV is one of the most important metrics in your business. It’s the difference between focusing on customers segments [...]

Do You Know Your Metrics?

When you hear the word “metrics”, can you instantly visualize what we’re talking about when it comes to your online mark[...]