Ann Smarty is the co-founder of Smarty.Marketing, an SEO agency specialising in AEO/GEO, digital PR, and Reddit marketing. She is the former Editor-in-Chief of Search Engine Journal and a contributor to prominent search and social blogs, including Small Biz Trends and Mashable. Ann is also a frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
Subscription-based business model has seen an explosive growth over the past decade, spanning industries from softw[...]
Ever landed on a website, basket full, only to bounce back because they didn’t offer your preferred payment method? Fru[...]
Affiliate marketing is a great way to promote your product and build brand awareness.
For subscription-based product[...]
As we are about to step into 2024, the subscription economy continues to thrive and adapt, introducing new dynamics tha[...]
Marketing is usually measured by the number of new customers that were on-boarded.
But there’s a more important number [...]
Running a successful subscription business means creating an effective subscription management strategy which aim[...]
Product-led growth (PLG) is a strategy relying on utilizing the product as the primary driver of customer engagement, [...]
Driving visitors to your site is one thing, converting them into buying is a completely different story.
As many as 70% o[...]
Failed payment rates for subscription payments may vary based on lots of factors (your business, location, payment me[...]
The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]