Subscription growth hack (by PayKickstart)
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For a small business owner working online, payment processing is probably one of the top priorities.
It can be quite overwhelming: All those numbers, merchant accounts, paperwork submission and approval process may be quite intimidating.
If you’ve researched the question at all, PayPal has probably come up more than once.
PayPal is one of the most obvious options for online payment processing, with over 100 million active accounts in nearly 190 countries.
PayPal’s idea is simple: using encryption to allow people to virtually send transactions between computers and accounts. When PayPal started back in 1998, it was quite an innovative and forward-thinking idea.
This has helped transform PayPal into one of the world’s primary payment processors.
PayPal offers a way to allow your business to accept secure payments on a trusted and well-known payment platform. Additionally, PayPal helps you sell internationally, allowing purchases in more than 100 different currencies.
Here’s a short list of PayPal fees that you’ll be looking at if you go with PayPal:
*These are features that are available only if you upgrade your standard PayPal account to PayPal Payment Pro Plan which is an additional $30 fee a month.
Despite the limitations, PayPal is still almost a must for small businesses or freelancers willing to increase their sales.
Luckily PayKickstart solves most of PayPal shopping cart integration and checkout process issues by using PayPal’s brand-new custom solution:
PayKickstart allows you to overcome PayPal integration nightmare with its PayPal easy integration process:
Read more on PayPal integration process
You are done integrating PayPal with your shopping cart! You can now use PayKickstart checkout design templates and popup widgets to accept online payments via PayPal:
With PayKickstart integration, customers won’t have to leave your shopping cart to pay via PayPal’s clumsy payment wizard. Instead, they will be able use PayPal popup widget to quickly complete the payment:
On top of that, with PayKickstart integration, your customers won’t have to type in payment details again as you will be able to charge them using the details they once input. This is a true one-click upsell.
PayKickstart makes recurring payment management much easier, no matter which payment processor you are using.
PayKickstart Subscription Saver feature helps you recover your customers’ failed recurring payments by sending three emails to the customer before canceling the payment:
Furthermore, with PayKickstart integration, you can easily update your customers’ subscription details to upgrade their current subscription:
There are also no more subscription limits which means you won’t have to ask your customer to agree to a new billing agreement every 2 or 5 years. Now those subscriptions will never expire until your customer chooses to cancel.
Giving an option to pay with PayPal Credit is a nice way to convert those customers that don’t have enough funds available at this very moment.
With PayKickstart you can easily add PayPal Credit option to your checkout process:
Once that is enabled, that product buyer will see PayPal credit option if they choose the PayPal payment option:
Read more detailed instructions here: Enabling PayPal Credit on Checkout Pages, Widgets & Form Embeds
At PayKickstart we do our best to help your customers successfully complete their purchase and become your return buyer. There are some powerful features helping you to improve your conversion rate.
To sum up, here are a few powerful conversion optimization features you’ll find with PayPal integration inside PayKickstart:
What does it mean when a payment is on hold in PayPal?
This is one of the most frequent questions when it comes to processing payments with PayPal. The scope of possible reasons is quite long and from Internet research, it sounds like PayPal can give any reason for putting funds on hold, including:
Are PayPal funds available immediately?
Overall, with all the limitations and issues in mind, PayPal shopping cart is still a good idea as an additional payment option. Remember many of your customers have and use their PayPal accounts often: Giving them a PayPal option means converting those customers easier.
At the very least test it out for a few months and see if it helps with your conversion rates. There’s no fee for setting up or canceling PayPal merchant account, so it’s easy and free to experiment with. And with PayKickstart integration, PayPal shopping cart is very easy to create.
Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzzRead More About Ann Smarty