Digital marketers are good at marketing themselves. This shouldn’t come as much of a surprise. After all, marketing is their profession. Many great ecommerce companies and entrepreneurs have built up impressive blogs that are loaded with information. In this article, we’ll go over ten of the best ecommerce blogs out there!
Of course, you should follow the PayKickstart blog religiously. We didn’t include our blog on this list. However, that’s not because we don’t offer great content. Instead, we recognize that since you’re already here, you know just how great our blog is.
So make sure you bookmark our page, or follow us on Facebook or your favorite social media platform! Now let’s take a look at some other great ecommerce blogs.
Hootsuite offers a social media management tool complete with powerful analytics tools. Their blog is one of the most active in the world and they frequently write on topics related to ecommerce, such as “How Ecommerce Brands Can Drive Qualified Leads from Social Media” and “4 Social Media Trends that Change the Game for eCommerce Websites”.
Hootsuite has a fantastic blog that’s more than worth following!
If you’re serious about social media, Hootsuite is definitely worth a look. Even if you’re not focused on social media, you should definitely follow their blog. Hootsuite’s blog is one of the most active in the world and it’s one of several blogs that PayKickstart looked to when structuring our own blog.
Hootsuite offers a social media management tool complete with powerful analytics tools. If you’re serious about social media, Hootsuite is definitely worth a look. Even if you’re not focused on social media, you should definitely follow their blog.
Hootsuite has a fantastic blog that’s more than worth following!
Hootsuite’s blog is one of the most active in the world and it’s one of several blogs that PayKickstart looked to when structuring our own blog. Unsurprisingly, the topics are often related to social media. However, many articles are just as relevant to general ecommerce websites.
Many of the ecommerce blogs you should follow religiously frequently publish new content. The Baymard Institute doesn’t publish as often as others and usually puts out only 2 or 3 articles per month. What the Baymard Institute lacks in quantity, however, it easily makes up for with quality and key insights.
Check out the many great articles on the Baymard Institute’s blog.
The Baymard Institute has conducted over 37,000 of research specifically into e-commerce UX. Their researchers obsess with how people interact with websites. Many of their blog posts glean and present information from their research.
Price Intelligently is a favorite at PayKickstart. Most of their blog posts deal with pricing and related topics (i.e. monthly reoccurring revenues.) When it comes to pricing strategy and the like, Price Intelligently ranks among the world’s experts. And when it comes to boosting your bottom line, few things are more effective than an accurate pricing strategy.
Price Intelligently offers a lot of insights into setting prices.
Google Analytics is one of the most powerful free tools available. You can find tons of insights by examining Google Analytics. Unfortunately, the platform can be a bit tricky to use. There are so many features that it’s hard to keep them all straight. And there are many tricks to the analytics trade.
That’s why it’s smart to follow Simo Ahava’s blog. Ahava is one of the world’s leading Google Analytics experts and regularly publishes his insights. If you’re not taking Google Analytics seriously, you need to change that because it’s vital for ecommerce. We live in a world that’s increasingly empowered by data.
The cpcstrategy blog is another specialized blog focusing largely on cost-per-click, or CPC. While cpcstrategy does indeed focus on paid ads, they do offer plenty of other insights. They’re also one of the best blogs to follow if you want to sell goods on Amazon. Just keep in mind, selling on Amazon can get pricey.
Interested in using inbound content to drive in traffic? Great idea! Inbound content can be effective for establishing trust and driving in high-quality, organic traffic. Unfortunately, effective inbound content can be difficult to put together. Assembling a high-performing strategy is even more difficult.
Hubspot’s blog is great for learning about inbound content.
Hubspot, however, offers an excellent blog that covers a huge range of topics related to inbound strategies. If you’re not following Hubspot’s blog religiously, you need to start!
Send Grid’s Blog
Email remains among the most effective tools for ecommerce. No, really. You might not think that people will read your emails, let alone act upon them, but email continues to exhibit some of the best conversion rates in the industry, especially when you consider the low costs.
That’s why it’s smart to follow Send Grid’s blog. SendGrid provides emailing services. Unsurprisingly, they also offer a lot of resources for people who want to improve their email campaigns.
Neil Patel is widely considered to be among the foremost digital marketers in the world. Patel seems to know just about everything, from data analytics to search engine optimization and inbound content. His collection of articles is more than impressive, especially considering that he’s a lone marketer.
While some other blogs go deeper into particular topics, few offer as much breadth as Patel’s blog. Patel’s vast wealth of knowledge regarding ecommerce is on display throughout his blog, so if you’re looking for a guru, check out his articles!
Not every ecommerce store gets to start with a huge investment. In fact, many ecommerce stores are started with little to no funds in hand. In the tech industry, we call this bootstrapping. If you’re going to be bootstraping your ecommerce startup, you should check out the bootstrapping ecommerce blog.
This blog contains a lot of information for ecommerce companies that are trying to make their dollars stretch. Even if you have more resources on hand, you will probably enjoy their insights. They cover a huge range of ecommerce related topics.
We’ve found affiliate marketing to be one of the most powerful and effective sales tools both for ourselves and our clients. If you’re in ecommerce, you absolutely should give affiliate marketing a good, long look.
And when you do so, make sure you check out John Chow’s blog. He’s one of the best affiliate marketers out there and his blog is regularly updated with new, useful content. By reading through Chow’s work, you’ll gain many valuable insights into affiliate marketing.
Take-away: There Are a Lot of Great Blogs Out There
There you have it. The above are ten of the best ecommerce blogs on the web and you should follow them religiously. Of course, if you’re reading this article, you’re already on one of the best ecommerce blogs around. Make sure you check out the above websites and also keep a regular eye on PayKickstart’s blog. We’re constantly producing awesome and insightful content!
Michael Harbone is an experienced copywriter, writing professionally since 2017. He has written for multiple digital marketing companies gaining the reputation for writing engaging, concise articles one which received an award from Upcity.