Subscription growth hack (by PayKickstart)
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These days people all over the world are looking to monetize their unique expertise and one of the best ways to do that is through starting an online group coaching business.
Online group coaching is providing support, resources and guidelines to people wishing to achieve a specific goal.
Unlike face-to-face coaching, an online coaching group can include hundreds or thousands of participants – which makes it more affordable (and easier to scale for an organizer).
Here are a few possible formats an online group coaching program can take:
There are, of course, more formats (like hosting regular webinars or even online events) but I picked those formats that are the easiest to scale.
Finding a topic to build a coaching program will mostly rely on your expertise. It doesn’t have to be your professional expertise (although it could be). It can be personal experience as well, like coping with a breakup or learning to be productive.
Whatever it is, to identify your program angle:
To identify a problem your coaching business will be solving:
Once you clearly know the problem-solution core of your program, you are ready to get started.
At this point the main question you are going to ask yourself will be: How is my coaching program going to be different from my competition?
In other words, what’s my unique value proposition?
Hopefully, based on step 1, your most valuable competitive advantage will be your unique, first-hand knowledge and experience.
But that is not enough.
Most coaches in your niche will (claim to) have that, so give it some serious thought.
What makes your coaching program unique?
Knowing an answer to this question is key and will define all your further steps.
Spend some time watching TED talks on your topic. These are usually very enlightening and will help you get inspired.
When you are starting, pick the format that is the easiest to set up. When your business picks up, you will be able to add more and more formats and offer your customers more and more addons.
Some of the easiest formats (which can also be scaled) include:
Additionally, PayKickstart offers a solid suite for coaches to set up a payment gateway, tracking your sales reps, managing payments and more:
If you don’t have a site yet, this is when you will need to create one.
When you know your formats, you can start creating your content assets. I usually start with an outline of my future program. Using a simple spreadsheet, plan out:
Again, you don’t need to have everything ready. Once you launch, you can continue adding assets and expanding your content. Think of the bare minimum for you to be able to launch.
Promoting your online group coaching program is an on-going process. You can start by using your existing channels (your current email list, your social media accounts, your website, etc.) and later branch out to third-party resources (social media ads, other people’s newsletters, etc.)
Your content creation process will also largely define your future promotional strategy. For example, if you include videos into your content plan, you can create public versions of those and promote them on Youtube. If you create an ebook, you will be able to give its abridged version as a freebie:
Further reading: How to Create a Successful Loyalty Program
Starting (and scaling) a group coaching business is doable, if you know a good topic and can provide solutions. Once you know what you can teach or how your unique expertise can help, just follow the steps above and give it a try!
Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzzRead More About Ann Smarty