Why Customer Retention is Key to Your Subscription Business Success

• July 26th, 2023
• Read Time: 5 Mins
• Ann Smarty

Marketing is usually measured by the number of new customers that were on-boarded.

But there’s a more important number [...]

The Impact of Customer Feedback on Subscription Management

• July 18th, 2023
• Read Time: 5 Mins
• Ann Smarty

Running a successful subscription business means creating an effective subscription management strategy which aim[...]

Four Common Subscription Management Challenges and How to Overcome Them

• May 23rd, 2023
• Read Time: 5 Mins
• Ann Smarty

The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]

Five Effective Churn-Saving Techniques

• April 26th, 2023
• Read Time: 5 Mins
• Ann Smarty

Churn is something any SaaS company will always keep fighting with.

Put simply, churn stands for losing existing payin[...]

What is Subscription Fatigue and How to Overcome It?

• January 10th, 2023
• Read Time: 5 Mins
• Ann Smarty

The biggest business and marketing trend of this decade is the exponential growth of subscription-based business mod[...]

7 Ways to Create and Optimize Your Customer Support Funnel

• May 5th, 2022
• Read Time: 7 Mins
• Julia Serdiuk

Every marketing-related post starts with “put your customer at the heart of your business,” and that’s for a reason. A 5[...]

Customer Success Emails Done Right

• February 24th, 2022
• Read Time: 5 Mins
• Ann Smarty

In SaaS marketing where customers’ journeys are actually never-ending (at least we wish they were), customer relatio[...]

5 Tips to Write Subscription Cancellation Emails for SaaS

• December 28th, 2021
• Read Time: 5 Mins
• Rochelle Williams

 It’s not over even when you think it is! Writing a subscription cancellation email might seem like bidding goodb[...]

12 Surefire Ways to Increase Your Customer Lifetime Value and Loyalty

• December 21st, 2021
• Read Time: 8 Mins
• Pui Mun Beh

At the heart of every business, be it offline or online, is its customers. Like it or not, businesses are nothing without [...]

As Complicated as It Gets: Looking Inside Your Customer’s Mindset

• December 14th, 2021
• Read Time: 7 Mins
• Jill Goodwin

“A satisfied customer is the best customer of all.”—Michael LeBoeuf (Business writer and strategist)

What are your cu[...]