Ann Smarty is the Brand Manager at Internet Marketing Ninjas, as well as co-founder of Viral Content Bee. Ann has been into Internet Marketing for over a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
Marketing is usually measured by the number of new customers that were on-boarded.
But there’s a more important number [...]
Running a successful subscription business means creating an effective subscription management strategy which aim[...]
The subscription-based business model seems like a very good idea because monthly revenue is more or less predictable[...]
Churn is something any SaaS company will always keep fighting with.
Put simply, churn stands for losing existing payin[...]
The biggest business and marketing trend of this decade is the exponential growth of subscription-based business mod[...]
Every marketing-related post starts with “put your customer at the heart of your business,” and that’s for a reason. A 5[...]
In SaaS marketing where customers’ journeys are actually never-ending (at least we wish they were), customer relatio[...]
It’s not over even when you think it is! Writing a subscription cancellation email might seem like bidding goodb[...]
At the heart of every business, be it offline or online, is its customers. Like it or not, businesses are nothing without [...]
“A satisfied customer is the best customer of all.”—Michael LeBoeuf (Business writer and strategist)
What are your cu[...]