Ann Smarty is the co-founder of Smarty.Marketing, an SEO agency specialising in AEO/GEO, digital PR, and Reddit marketing. She is the former Editor-in-Chief of Search Engine Journal and a contributor to prominent search and social blogs, including Small Biz Trends and Mashable. Ann is also a frequent speaker at Pubcon and the host of a weekly Twitter chat #vcbuzz
Use Email Marketing to Engage Customers During Slow Months
Ann SmartyEvery business has its slow months. What those months are can vary. For the average ecommerce store, the slowest period [...]
How to Increase the Value of SaaS Subscriptions Without Acquiring New Customers in 2021
Wesley CherisienSaaS subscriptions can sell like hotcakes, but customers may not go beyond the trial period. This is why it’s important [...]
Customer Experience Strategies to Implement and Achieve High Leads
Ayush BorraWhether you are still following traditional approaches or shifted to online marketplaces for your sales and marketin[...]
Knowing Your Buyer Persona is Easy with Demographic Enrichment
Have you been struggling to come up with effective customer acquisition and retention strategy?
You may be missing an e[...]
How First-Class Customer Service Impacts Every Aspect of a Startup
Start-up founders have a lot to worry about – from product quality / demand to marketing and growth hacks. Yet, on[...]
Why Nailing Onboarding is a Must for Getting Customers to First Value
Generally, when building a marketing strategy, we tend to focus on conversions. In SaaS marketing though, a conversio[...]
Are You Overthinking Your Customer Service Approach?
Elliot MarkWhile the contention that the customer “is always right” doesn’t hold water when taken literally, the spirit of the say[...]
How to Spot the Pain Points of Your Ecommerce Business
Eleanor HecksA customer pain point is an issue experienced by someone who does business with you. It could be a challenge related to th[...]
Leveraging Webinars For Sales and Customer Retention
Vlad FalinWebinars have gained notable popularity in the last couple of years. That popularity skyrocketed with all the things g[...]
How to Build a Strong E-commerce Demand Generation Strategy
Andrew WilsonThe start is never easy. Considering how big competition in e-Commerce is, the start is as hard as ever. In fact, 46% of gl[...]
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