Gain a Competitive Advantage

Unlock an Untapped Growth Lever

Align Customer Value with Cost

Strengthen Your Unit Economics

Flat-Rate
Subscription Pricing

The simplest and most comment pricing model. Charge your customers a fixed amount on a recurring basis.

Benefits:

  • Predictable revenue stream
  • Low cost-of-entry for customers
  • Opportunity to upsell to more expensive plans
Select Your Subscription

Usage-Based Pricing

Best for companies with a transactional business who want to enable
customers to pay for only what they use.

Quantity-Based Pricing

Bill your customers for the units they sign up for (ie: licenses, users, seats).

Benefits:

  • Customers pay for what they use
  • Easy to understand upgrade path
Standard Plan:

$100 per licence per month

10

0150100
Your Customer will be paying:

$100

Breakdown: 10 license(s) X $10

Volume-Based Pricing

A cost for all units with a certain range.

Benefits:

  • Encourages greater usage for bigger savings
  • Aligns usage with customer cost
  • Simple pricing model for customers to understand
Number of License(s) & Cost:
1-9: $15/month (per license)
10-49: $10/month (per license)
50-100: $5/month (per license)

0150100
Your Customer will be paying:

$100

Breakdown: 10 license(s) X $10

Tiered-Based Pricing

Charges for each unit, based on the price of its corresponding tier. Pricing changes progressively as the volume increases.

Benefits:

  • Aligning between value and cost
  • Predictable revenue that scales based on demand
  • Incentivize usage for greater discounts
  • Support pricing models required by many enterprise businesses
Number of License(s) & Cost:
1-9: $15/month (per license)
10-49: $10/month (per license)
50-100: $5/month (per license)

0150100
Your Customer will be paying:

$145

Breakdown: 10 license(s) X $10

Stair-Step Pricing

The cost for consumption depends on the tier they fall into.

Benefits:

  • Easy for customers to understand
  • Customer pays a set recurring amount for usage
  • Can combine freemium model (ie: first 100 emails are free)
Select Your Subscription

Overage Pricing

Typically used in conjunction with another pricing model, a customer is charged an overage fee for going over their allotted usage.

Benefits:

  • Encourages customers to upgrade their plan
  • Great lever for expansion revenue
  • Customers are seeing great value with excess usage

Freemium Pricing

A customer will be able to use your product for free, typically with usage or feature limitations. To unlock additional usage or features, they will have to subscribe to a plan.

Benefits:

  • Allow customers to receive value before paying
  • Great strategy for product adoption

Release
Based Pricing

The customer has the option to purchase the newest version of a product. Typically required for major product updates only.

Benefits:

  • Large percentage of existing customers will upgrade
  • Creates increase revenue spikes
  • Aligns customer value with cost

Feature-
Based Pricing

This pricing model involves billing for access to an individual or set of features.

Benefits:

  • Easy for customers to understand
  • Cost alignment with customer value
  • Encourage customers to bump up to the next plan for more features
  • Greater flexibility with plan/package design

Hybrid Pricing

Accommodate any complex pricing strategy and bill your customers accordingly.

Benefits:

  • Offers the most flexibility and pricing customization
  • Increases expansion revenue and ARPU
  • Allows for creative ways to charge customers
  • Ability to tailor around your products and services

One-Time Charges

Charge one-time fees for products, add-ons or a-la-carte services.

Benefits:

  • Great for companies with setup or onboarding overhead
  • Allow prospects to try before committing to a subscription
  • Ability to test demand for new products and services
  • Easier sell, for quick revenue spikes or funding long-term efforts

Unsure which pricing model your
business should adopt?