The Facebook Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.

How it works with PayKickstart:

Once you have integrated your Facebook account with PayKickstart, you will be able to configure different Facebook Conversion events with PayKickstart events. PayKickstart will trigger and send the related data to Facebook Purchase conversion pixel.

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Sample Actions

Create an integration
Pass data to 3rd party application