Finding Your B2B Buyer Persona

Assembling detailed and insightful buyer personas is essential for essentially every business. Without buyer perso[...]

Understanding Customer Behavior During The Buying Process

If you want to increase sales, understanding how potential customers think and behave during the buying process is ess[...]

What is eCommerce? eCommerce Definition and Examples

Ecommerce is one of the fastest growing segments of the economy. If you follow tech or financial news, you’ve almost cer[...]

Customer Acquisition Costs: How to Measure and 5 Ways to Reduce CAC

Customer acquisition cost (CAC) is one of the must know metrics in your business. It doesn’t matter if you’re selling je[...]

What is ARPU and How do you Calculate it?

ARPU is a metric used by subscription businesses and non-subscription businesses alike. It helps them understand how [...]

How Price Elasticity Can Guide Your Pricing Strategy

Your pricing strategy will play a big role in determining the success or failure of your company. If your prices are too e[...]

Accepting SEPA Wire Transfers (What You Need to Know)

When someone mentions SEPA wire transfers they can be referring to multiple things. There’s something known as SEPA cr[...]

Mastering Online and Affiliate Marketing Arbitrage

Arbitrage is the process of buying something in one place and selling it in another place at a slight markup to take advan[...]

The Power of Order Bumps to Increase Sales and Success

At PayKickstart, we recognize that a shopping cart can be more than just a shopping cart. Your cart can also be a powerful [...]

Why a Quantified Buyer Persona Will Explode Your SaaS Growth

Understanding your customers better is key to your (SaaS) business success. But how to organize your target audience k[...]